Soft equipment, is nowadays a fashionable word. Many high-end furniture, bathroom consumers in the buy room, do a good job after the hard decoration, the next will be soft equipment. Soft equipment, not only on the home space for the design, the home space for color matching, to help customers stickers wallpaper, pick curtains, lamps, but also involved in furniture, sanitary products procurement recommendations, and jewelry with.
Custom furniture, sanitary enterprises are often taking advantage of the hard decoration of the machine, the joint building materials vendors, first furniture, bathroom sales, snatched a considerable part of the furniture, bathroom retailers business. Fortunately, there are a number of high-end market furniture, bathroom consumers, supporting high-end furniture, bathroom retailers sales. The future, will not happen soft equipment company snatched high-end furniture, Hot Tub Lazy Spa,bathroom consumer situation, so that furniture, bathroom retailers were hit again
Bad signal is from the industry observers were released at the beginning: a first-tier cities of the software company has joined the Vanke real estate predators, quietly layout soft equipment field, try to install a new software. Their goal is to build a similar Jingdong such soft-installed online empire, completely subvert the current soft-loaded company small, casual, chaotic business model, to create a super-brand in the country familiar. It is said that the site has been under construction, and the first source of venture capital may be Vanke strategic investment department such institutions.
Recently in the market visit, there is a sales performance has been relatively stable high-end furniture, bathroom business marketing director worried about the author: the future of furniture, bathroom retailer market share will be "channel" sales competition.
He said the "channel" sales include soft clothing companies, designers, real estate companies such channels. Future furniture, bathroom retailers must rise to participate in the competition to sell channels, can no longer just rely on shops to sell a road.
Why is the soft equipment company and Vanke real estate giants to discuss business matters, its intention is clearly fancy all over the country's high-end customer resources. Vanke such a company, its commercial development of the border is not there, profitable place will be its investment target. Vanke many grassroots employees for the online soft equipment empire project is extremely enthusiastic, many people are willing to resign to join the new company to help them open up the imagination of space is extremely huge market.
According to industry estimates, the domestic soft-installed market total more than one trillion
Furniture, bathroom retailers in particular need to pay attention to is that if Vanke to participate in the online software company once successful operation, will take away the number of retailers business? Ordinary retailers can not start with their business cooperation? If the cooperation, the interests of How much is the right to speak? If not, how is the current operation maintained? How to keep it? How to win?
Once the success of the Vanke cooperation project operation, will lead to a chain effect. According to industry sources, the current is not only Vanke interested in such projects, another property central enterprises are also interested in this project.
The future will not form a real estate business, soft equipment company jointly attack high-end, mid-range furniture, bathroom retailers, for its market share situation?
There are sanitary enterprise marketing director predicted that the future of real estate companies may be directly equipped with customers for the bathroom, furniture products, so that buyers really live bag, which is weak consumer spending a greater attraction, this may cause low End bathroom, furniture market pattern changes. He said with confidence, high-end bathroom, furniture business temporarily do not have such a disturbance.
But the pace of development in China is indeed too fast, especially in the Internet we are varying degrees of transformation of the traditional world time node, like a few years back, we can hardly imagine a large network of sales companies can become a climate, who Dare to assert that the idea of entrepreneurial madman really can not be in one or two years after landing, the traditional bathroom, furniture, retailers constitute a huge threat
In any case, bathroom, furniture retailers have to arm up, to participate in the competition to sell channels, blindly shop operators, is becoming too conservative business model!
