In the market economy, there is the existence of consumption after the sale, in the increasingly fierce competition in the market, sanitary enterprises on the attitude of the sale will be reflected to their own profitability. Traditional products rely on the quality of the market, and today is more of the brand strength between the comprehensive strength of the contest, which the quality of after-sales service for consumers have a significant impact.
Industry overall service level is not high
Such as Lynx, Jingdong and other shopping platforms every year there are a variety of festivals, most consumers are also addicted to online shopping, for its contribution to a lot of profits. Online shopping is indeed convenient and affordable, but the problem has been difficult to smooth after-sales "scar".
According to the survey, consumers in the event of after-sales problems need to supply feedback to the manufacturers or dealers, to seek on-site services and solutions, many after-sales phone often can not get through. The weekend to call the hotline, a lot of bathroom manufacturers will encounter busy tone of the situation, to play several times to be connected, but also bathroom manufacturers have been busy in the busy state. Even if it is a chance to get through, the attitude of the customer service is simply bad to the extreme, frankly: "We can give you the object, but no one to help you repair"; industry overall attitude is poor, the prevailing situation is more serious.
Improve the ability to deal with after-sales problems
Previously, the wholesale acrylic bathtub industry after-sales service is mainly reflected in the simple product passive maintenance, not into the emotional exchange with the customer, at present, this service is clearly behind. Enterprises want to maintain good cooperation with consumers long-term relationship, we need to pay attention to after-sales service, you can proceed from the following six aspects.
1. Enterprises to choose high-quality personnel to play after-sales service responsibilities, seriously solve the problems encountered by consumers.
2. After-sales service department to become one of the core business. Enterprise executives to personally grasp, to really lead the management of good after-sales service sector.
3. Enterprises to establish a standardized after-sales service responsibilities, to supervise in place, to implement the responsibility, and the implementation of reward and punishment. Business executives in charge of sales should always visit the consumer, listen to the consumer on the aftermarket advice, advice.
4. For consumers to reflect the problem, to be resolved, to a phone problem to solve. To be the first to ask the responsibility of the system: those who receive the sale of consumers to a pole in the end, until the consumer problem is resolved, so that consumer satisfaction so far.
5. After-sales service departments to become passive, the enterprise products, services and other aspects of the problem, take the initiative to solve the consumer, even if the consumer did not find the problem, after the discovery of the service department, should also take the initiative to inform the consumer , And take the initiative to solve the problem for consumers. Such as the existence of some hidden quality products to take the initiative to recall and so on.
6. Enterprises should often after-sales service department staff training and assessment, and continuously improve the level and quality of after-sales service.
In the increasingly serious homogenization of the product today, sanitary enterprises in order to gain greater competition in the market competition must establish a comprehensive after-sales service system to protect the interests of consumers, enterprises in the fierce competition in the market to obtain a larger development of.
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