Bundled sales the future direction of the bathroom industry development

Consumers one-stop shopping demand is more and more obvious in the purchase of sanitary products on the same thing, the bathroom includes a shower room, wholesale acrylic bathtub, toilet, bathroom cabinet and other modules, if a product a brand a style, Then the bathroom has become a big collection of kuai. Consumers want to be able to purchase the entire bathroom products at one time, and for enterprises, to provide consumers with a set of sanitary products is also conducive to the promotion of sales profits. Which is bundled sales relative to the advantages of a single product sales.

Product portfolio

In the fierce competition in the market, sanitary enterprises should be good at giving full play to the flexibility of their products and the advantages of diversity, make good use of product mix to improve the sales of sanitary products, to seize market opportunities.

In the specific operation process, enterprises should use a scientific and reasonable product mix, launched a series of products, so as to win the market. The combination of this product strategy can be divided into two kinds, one is for each segment of the market portfolio strategy, different consumer market, consumer demand combination is not the same form. Enterprises only for diversified, changing the market, develop a different product mix in order to better adapt to consumer demand and market environment.

Modular products

China is a large number of agricultural countries, the space used for human habitation is very few, most people are still in the dwelling state. Then you will find that if you want to have more than the bathroom, you must sacrifice a lot of living space; if you want to save space, but the bathroom function is not able to meet the needs of home. It can be seen that the traditional sanitary style has been basically unable to meet the needs of consumers, therefore, bathroom enterprises should make full use of creative thinking, the development of multi-bathroom function, research and innovation production modular bathroom.

With the development of society and the increasing demand for people, modular bathroom will become the general direction of the development of the bathroom. At present, the combination of sanitary ware in China's development is still in the initial stage, not too many rules of imprisonment, and the variety is not much, not divided. If the bathroom business to take this time with great concentration research and development of modular bathroom, R & D designed to meet the needs of consumers combined bathroom to expand the bathroom business in the bathroom space on the bathroom, which will be in the future of the bathroom business competition in the future Get on top.

The overall bathroom into a consumer market trends have great potential

Fashion, elegant, warm, simple wind, Mediterranean, North American wind, pastoral wind, love sea, etc., with different styles, colors and sanitary ware, to meet the different classes, different user groups, different circle of residential preferences, this is the trend

Integral bathroom favored by consumers

Society's continuous progress and development, consumer awareness of the overall needs of the bathroom is also gradually strengthened. With the promotion of hot and the outbreak of price war, "holistic" bathroom will become an important factor in the choice of consumer differentiation. Through the market research is not difficult to find, some brands of sanitary enterprises its products have gradually to the product style "diversification", hardware kitchen "holistic" direction. Brand from the original only to do the development of sanitary tiles to the hardware and sanitary products everything is full, but also the original focus on the toilet, and now has sanitary ware, bathroom furniture, bathtub, bathroom, faucet, shower, tile accessories and so on Complete product line.

The overall bathroom with its breakthrough advantages: "to prevent leakage, solid structure and reliable, easy installation, integrated drainage sewage" and so on by the market's favor. Although consumers are still on the sidelines of the overall wholesale acrylic bathtub attitude, but this phenomenon is inevitable and reasonable, new things to replace the old things is a period of time and process. According to the law of 150: a customer's mind, thinking, consumer behavior patterns will affect the surrounding 150 individuals, and this effect is fission-type expansion. Is expected within 5 years, the overall bathroom will be more than 90% sought after by consumers.

The overall bathroom market has great potential

With the gradual development of bathroom design, a full set of solutions to solve the "overall bathroom" is subject to industry and consumer concerns, they occupied the bathroom market in the footsteps gradually accelerated the pace. People have a new interpretation of the concept of the whole bathroom. The whole bathroom, ie sanitary ware, bathroom furniture, bath screen, bathtub, faucet, shower, tile accessories and so on any single product design are integrated into a unified style of the overall environment, is the family bathroom space overall solution.

According to industry estimates, in the next 5 years, "the overall kitchen and toilet" market space will reach 40 billion yuan, if coupled with a large number of supporting kitchen and toilet electrical equipment, the next 10 years, its market space is expected to reach 100 billion yuan. With the major brands across the board involved in all aspects of kitchen and toilet, the integration of resources, quickly stronger and bigger, to meet consumer demand for kitchen and toilet consumption of the "integration" needs, closer to the distance between products and consumers, The main direction of enterprise development.