Bundled sales the future direction of the bathroom industry development

Consumers one-stop shopping demand is more and more obvious in the purchase of sanitary products on the same thing, the bathroom includes a shower room, wholesale acrylic bathtub, toilet, bathroom cabinet and other modules, if a product a brand a style, Then the bathroom has become a big collection of kuai. Consumers want to be able to purchase the entire bathroom products at one time, and for enterprises, to provide consumers with a set of sanitary products is also conducive to the promotion of sales profits. Which is bundled sales relative to the advantages of a single product sales.

Product portfolio

In the fierce competition in the market, sanitary enterprises should be good at giving full play to the flexibility of their products and the advantages of diversity, make good use of product mix to improve the sales of sanitary products, to seize market opportunities.

In the specific operation process, enterprises should use a scientific and reasonable product mix, launched a series of products, so as to win the market. The combination of this product strategy can be divided into two kinds, one is for each segment of the market portfolio strategy, different consumer market, consumer demand combination is not the same form. Enterprises only for diversified, changing the market, develop a different product mix in order to better adapt to consumer demand and market environment.

Modular products

China is a large number of agricultural countries, the space used for human habitation is very few, most people are still in the dwelling state. Then you will find that if you want to have more than the bathroom, you must sacrifice a lot of living space; if you want to save space, but the bathroom function is not able to meet the needs of home. It can be seen that the traditional sanitary style has been basically unable to meet the needs of consumers, therefore, bathroom enterprises should make full use of creative thinking, the development of multi-bathroom function, research and innovation production modular bathroom.

With the development of society and the increasing demand for people, modular bathroom will become the general direction of the development of the bathroom. At present, the combination of sanitary ware in China's development is still in the initial stage, not too many rules of imprisonment, and the variety is not much, not divided. If the bathroom business to take this time with great concentration research and development of modular bathroom, R & D designed to meet the needs of consumers combined bathroom to expand the bathroom business in the bathroom space on the bathroom, which will be in the future of the bathroom business competition in the future Get on top.