To meet the new consumer era how to compete for high-end home market enterprises

2017 China's large enterprises, public brands will become increasingly sad days

"New consumer era" comes, is catalyzing the new changes in China consumption. In this environment, the "outside the dry" of the Chinese manufacturing industry is also facing a series of "crisis" and "variable": First, by the market changes, consumer upgrades and other factors, the development of manufacturing itself comes with structural contradictions (Low level of industry, low consumption of primary products, heavy resource consumption, heavy environmental pollution, weak innovation capacity, slow upgrade, etc.). Second, in this context, manufacturing can not be superimposed in the rapidly developing social environment , Quickly adapt to the "Internet +", "smart +", "Industrial 4.0" and other new trends.

During the two sessions, the tiles as the representative of the Chinese manufacturing industry economy will be directed at Alibaba, led to the discussion of the manufacturing industry fake and channel dispute. And even have a good thing, the manufacturing industry, the reasons for the economic downturn attributed to the strong power of the economy. But is Ali really the initiator?

China's ceramic tile manufacturing industry, for example, the reality is: brand recognition is low, the brand appeal is weak, tile manufacturing enterprises and scattered, low concentration of industry. According to the industry industry survey data show that the country's large and small ceramic production enterprises more than 1400, ceramic tile production line more than 3,000, the industry's first sales volume of enterprises accounted for no more than 2% market share. In a nutshell: quite a mixed bag, good and bad.

Such a situation, the development of Chinese tiles "brakes" can be foreseen

For the ceramic industry, this may be the worst of the times, but it may also be one of the best times. Bad is that the big waves are Taosha, is expected in the next round of consumer competition, stay in the table business will gradually reduce. Yes, the economic rise and consumption of electricity to upgrade, forcing the ceramic enterprises to attach importance to commodity iteration and service promotion. The survival of the fittest, anyway, the final profit, are consumers. In the past we selected decoration materials, the first price, because the ceramic bathroom function, similar to the color, the price is right. Now the consumer is very rational, will consider the brand awareness is large? Spa pool outdoor Product quality is guaranteed? Product decoration effect is consistent with their own taste? Multi-dimensional factors are included in the purchase of product standards. The interesting thing about this industry is that you can always find some more unexpected, surprising brand. In the brand of tiles in the forest, Jane marble tiles is a unique one.

On March 28 this year, the ninth generation of famous Thai marble tiles finally listed in the world, immediately caused the industry and the printing of the hot. In the 100 authoritative media and industry experts witnessed the same, more wear-resistant products, light more natural, water is more slippery, the table is more like a simple debut, since then into the tens of millions of people home.

For example, "product more wear-resistant" how to achieve technological upgrading, the traditional tiles are easy to scratch the daily wear, but the ninth generation of marble tiles through the selection of Italian Carlo Bia glaze, the use of high-temperature crystallization technology, so that tile Mo-type hardness of 5 Level, far more than peers, more wear-resistant products, even with the key to move, move furniture, etc., will not leave any traces of the tile surface.

When a group is willing to pay for the new quality, the new experience to pay the crowd when the influx of people, we see the traditional Chinese manufacturing industry different opportunities. In this most representative of China's industry, marble tiles to high-end brand building, product technology innovation, service and experience upgrades, take the initiative to participate in international competition, the real focus on user needs and other key points to the brand to win high-end customer choice.

Curtains have been opened, China's high-end manufacturing industry will break through in various fields. And the golden age has just begun, we firmly believe that this creativity can leveraging this era.

The future road of the sanitary ware enterprise under the ear of E-commerce

Nowadays, China's network obtained the unprecedented development, the electricity sanitary ware industry has become more vigorous, however, as the electricity is matured, industry creates many unhealthy phenomenon, these are all electricity under the era of sanitary ware enterprises need to solve.

Electrical business compared with the traditional bathroom sanitary ware industry, the most important is can reduce a large number of circulation in order to reduce the cost. Therefore slightly decrease in selling price, cost performance is improved and the customer quantity and sales will increase. Traditional market's inherent customer base, if take the traditional market to sell products on the Internet, user acceptance will not be particularly high.

However, sanitary ware electrical contractor encounters two troublesome problems, and to handle the difficulty is quite high. One is the experience, swimming hot tub is a little bit expensive and Consumers simply look at the pictures on to buy then the risk is bigger, so the experience that a relatively less done.

Moreover is the after-sales service, we are all made of logistics in industry. Then, some installation requires consumers to solve. Although there have been a third party service company, but due to high cost, lead to general popularity. Online electricity enterprise in bath plate, will have to get through and offline channels, to establish a suitable for their own O2O business model in the development of enterprises. This is sanitary electric business enterprise development the main direction of next step.

High traffic conversion rate is low

But a lot of browsing the network of the electricity quantity that defend bath is very high, the actual transactions are generally, low conversion rate has been the most to be solved. Nearly two years there are businesses use network province property costs in terms of product sales "low prices is king", this kind of behavior is the brand ". And there are many enterprises encountered technical bottleneck. In addition, after sales, it cannot be encountered logistics distribution and after-sales service, bringing to a halt sanitary ware industry electricity, it is difficult to have a big breakthrough.

Sanitary ware industry electric business to improve competitiveness, must first to form a team, use with Internet thinking more talents, and to estimate the investment way and method; Second should change their operation mode, to better serve customers, positioning to adjust or to renew the customer requirements on the original location.

The only constant is that everything in the world is changing, the enterprise to do calm response to market go, easy embrace the complex world, to try a new way of marketing, to permanent in an impregnable position in the market.

The difference between massage bathtub and ordinary Function is different!

Now most family bathroom installation shower, but there are also some family installation is a bathtub in the bathroom. Bathtub actually also has a lot of classification, such as massage bathtub, general bathtub. Look from the name, you know there are many different between them. Below, we take a look at the massage bathtub with ordinary difference!!!!

The difference of function

Massage bathtub, just as its name implies is that which has the function of massage bathtub. this is the biggest difference between massage bathtub and ordinary. Now the latest massage bathtub is spa massage bathtub, it can use water to stimulate the various parts of the body, massage muscles, accelerate the blood circulation, relieve pain, and adjustable joints. Bath set around the cluster type of spa water jet, can effectively alleviate the fatigue of the body parts. In addition, we can also according to the needs of its own, separate each nozzle, or can be open or close. In addition, the spa massage bath crock is also equipped with constant temperature system, through constant temperature heater heat water temperature to the preset temperature. These features are out of reach for ordinary bathtub effect, common bath crock is generally only have the function of the bath.

The difference of structure

Massage bathtub, it is the body of the cylinder body, but is different from common bath crock, it set the switch and the flower is aspersed on the edge of the cylinder block, cylinder with surfing in nozzle, etc. General massage bathtub is round, but now, according to its actual function, all sorts of modelling structure, for example, heart-shaped, fan, etc. In addition, the cushion for leaning on of inside the tub and armrest is designed according to the designed position according to the human body. But common bathtub, are usually elliptic, aren't that many Settings.

The difference on the material and price

The massage bathtub mostly adopts acrylic composite materials, light weight, modelling diversity, this kind of material has good durability. And most common bathtubis enamel cast iron bathtub, FRP, etc., this is both on the material is different. The stand or fall of material determines the quality of the bath, so everyone in choosing a swimming hot tub should combine their own actual demand the bathtub that try to choose better quality. So as not to affect our health, use time will be longer.

In terms of price, massage bathtub is usually more expensive than ordinary bathtub. But can't say so absolutely, the final price is determined according to the material and quality of bathtub..

Identify the key to the successful transformation of sanitary enterprises

Combined with their own strength to gradually open up a new situation of change

Whether it is large enterprises or small and medium enterprises, want to break through their own limitations, by changing, change into, and then excellent way to enable enterprises to take a new step, nothing more than through the following ways:

First, explore the new business model, integration and optimization of enterprise resources. For example, the rapid development of the Internet era brought the trend of electricity business surging, bathroom business sales channels usher in a new turn for the better.

Second, in the original bathroom product unit to extend, change the product structure, to the diversified industry direction, in order to expand market share.

Third, the development of new technologies, the development of new features bathroom products and spa pool outdoor.

However, whether it is new business model of exploration, or the development of new technologies, companies must have sufficient funds as a support, and new products in order to quickly open the market, then it is necessary to have a strong brand influence as a backup. Therefore, the bathroom business to combine their own development, from a certain aspect, and gradually open up a new situation of change.

Eat big environmental enterprises can only devise strategies

Bathroom industry after more than 30 years of development, has also undergone major changes, the industry environment is unpredictable. For example, the use of the Internet and the development of electricity providers, the current bathroom business outside the environment is undergoing major changes, a profound impact on all sanitary business operations, mobile Internet completely broke the information barriers, so that the bathroom marketing model more diversified. Property purchase policy to cancel the mortgage interest rates are difficult to bring substantial growth in the bathroom industry, the real estate situation is still not optimistic, fierce competition environment, accelerate the survival of the fittest industry. A series of unstable factors, sanitary enterprises how to put all the above factors into the corporate restructuring policy, strategizing, comprehensive control of the progress of the transition.

Bathroom enterprises to develop, is bound to transition, this is the necessary direction. But in the process, companies must be calm and calm, thoughtful, or blind change will only the survival of the environment fragile enterprises into the brink of collapse.

From the single product to the whole transformation of the overall bathroom market prospects

Bathroom is one of the most frequent use of home improvement products, with the continuous improvement of people's needs, the industry also emerged a number of "for the demon" single product, such as singing smart toilet, with the water temperature changes in the shower, Induction of the faucet ... ... technological progress, so that sanitary products from the "energy-saving" to the intelligent, all the way to open up the reverie.

When the housing industry and the rise of assembly-style buildings, bathroom market and fight the "whole" wind. Enterprises are also from the fight a single product, to fight the whole transformation. As an important part of the interior, the bathroom market is expected to open the bathroom in the form of industrial road. Compared with the traditional bathroom, the whole bathroom in the decoration cycle, environmental protection, cost and other areas have a more obvious advantages, with the industrialization of housing and consumer awareness of the concept of change, the bathroom industry will usher in explosive growth.

From the single product to the whole transformation of the overall bathroom market prospects Whole bathroom

Fifty years of incubation of new industries

In 1938, Richard Buckminster Fuller, the earliest inventor of the whole bathroom, invented an iron-made bathroom based on the idea of factory production.

In 1964, the Japanese government commissioned the then "Hitachi Productions" and "Oriental pottery", in Richard Buckminster Fuller invented the product on the basis of the new development of the use of FRP material production of the overall bathroom, In the Tokyo Olympic Games began to be applied, since then, opened UnitBathroom era. After 50 years of development, the overall bathroom in Japan, the application of more than 90%. The use of industrial wholesale hot tubs can reduce the renovation of garbage by 90%, 70% increase in construction efficiency, material savings of 30%. This is also the overall bathroom in the Chinese market gradually get favored reasons.

The whole bathroom with integrated waterproof chassis, siding, roof composition of the overall framework, coupled with a variety of functional sanitary ware to form an independent health unit. With shower, bath, wash, drowning four functions or any combination of these functions, in a limited space to achieve the best overall effect. Cultivate the overall bathroom market, not only to meet the green consumption of the new trend, but also to promote enterprises from the product manufacturing enterprises to the overall solution provider transformation of the source power.

From B2B to B2C

The overall bathroom ushered in the assembly style

The overall bathroom market in recent years is very lively, but can be seen from the survey, the main bathroom or from the new house began to rise in the B2B market is the first force, especially the assembly of the national policy of opening a new market door, hardcover , The boutique hotel, suitable for the elderly residential, integrated housing, ship cruise ... ... the whole bathroom factory industrial production, all parts factory fine rationing, site construction, dry construction, structured assembly characteristics, in the B2B market, Building the best solution for industrial installation. Especially the installation of high efficiency, simple process: with "building blocks" type installation, 4 to 8 hours to complete a set of integrated bathroom installation, clean and sanitary. In the rainy season tiles easy to return to the tide gap is easy to mold bacteria, the air encountered the overall bathroom with a buffer layer, easy to condense, even if the rainy season, the overall bathroom is still dry and clean. Waterproof plate one molded, comes with 4cm retaining flap, bring their own water gradient, the complete elimination of traditional toilet leakage hazards. These special hard powers meet the needs of most application markets.

Although the overall bathroom has many advantages, but the B2C market is still in the gradual cultivation period. A considerable proportion of the owners in the choice of sanitary ware or more favored in their own portfolio, often to buy a toilet, the bath from the B family, bathroom cabinet may be C home. In such a consumer differentiation and upgrading of the coexistence of the times, the overall capacity of the integrated bathroom business is the most outstanding performance of the market competitiveness. From the overall design capability, supply chain integration management capabilities, personalized and diversified product production capacity, with cross-border thinking of the new marketing capabilities, the overall business management and management capabilities, can be described as indispensable. The key to upgrading the manufacturing sector, also see how many companies from the traditional bathroom to the overall bathroom industry forward.

With the growth of domestic high-end consumer groups, the overall bathroom has a very good market prospects. Sanitary enterprises first to do is to understand the characteristics of the Chinese market, and then according to market conditions for consumers "tailor-made" for their overall bathroom products.

How to Buy a Massage Bathtub

Hard day, shower became the first major event after back home, soothing the nerve at the same time, wash away the day of fatigue. In the bath, and now many families choose to use the bathtub, but in the bath on the purchase, a variety of bathtub type people pick the eye, then what kind of bathtub is more applicable in function choose?

Multi-functionbathtub with a long time, massage the water hole, pipe, etc. will accumulate scale, dirty things, but also distributed odor, easy to clean. A simple bathtub is more hygienic. After each use, be sure to clean the bath in time, not only to ensure that the bath cleans, but also to maximize the bath life. Bath surface is very smooth, so after use only need to rinse with water, then a towel can be wiped. For more difficult to remove the stains, towels can be dipped with a neutral detergent to wipe, can not use steel balls and other hard objects scrub bath, otherwise it will damage the bathtub surface, so that the bath lust, but also easy to accumulate dirt.

Select the bathtub, the first thing to consider is the brand and material, consumers should be in accordance with their own needs to buy.

First, from the material points:

There are mainly acrylic bathtubs, steel and cast iron baths and popular bucket bathtubs.

1, acrylic bathtub made of artificial organic materials, modeling rich, light weight, good surface finish, and cheap, but the pressure is poor, not wear, the surface easy to aging;

2, cast iron bathtub is not easy to use when the noise, but because the casting process is complex, so the price is very expensive; solid wood baths often use wood hard, dense, good corrosion resistance of the material, easy to clean, without static, environmentally friendly, but may Will change with the environment and leakage.

Second, select the bath there are some tips:

1. Thickness.

You can beat the bathtub, the sound more vigorous, on behalf of the greater the thickness of the bathtub, the more difficult to crack.

2. Listen to sound.

When you buy a Jacuzzi, you can "try the water" and listen to the motor sound.

3. See glaze.

This method is suitable for any kind of material bathtub, the surface gloss is better.

4. Touch the surface.

Steel and cast iron baths need to be enameled, the plating process is not good will appear subtle ripples.

5. Quality

Use hand to press, foot test firmness.

JAZZI –Give you different feeling

2017 JAZZI enterprises will continue to brand innovation to achieve innovation to take off

  Whether it is with the wisdom of the trend or the full upgrade of consumption, which will become the main push and continue to take off the east, with the real estate pull up, 2017 the first half of the trend is quite good, slow down the situation in the environment , Jazzi spa will usher in a "spring". For the Jazzi spa, the planning and design of the new product to achieve the brand upgrade will allow the Jazzi spa like swim spa to be recognized and welcomed by the market, so that Jazzi spa gradually extended to every corner of the market. Innovation is the core cornerstone of brand development, Jazzi spa when fully plays the power of innovation, to do their own brand management.

  When it comes to innovation, Jazzi Company chairman says "product is marketing", no product innovation, everything is 0. Therefore, in Jazzi's genes, has always been a firm and persistent pursuit of quality, to meet the user experience. Jazzi believes in innovation and has two meanings. First, innovation is a continuous effort. Second, the innovation needs to have a systematic, innovation is not only refers to the product innovation, it is the system upgrade, as well as different marketing methods. This requires a large environment, large system support.

  Jazzi from the development of the body can also see the value of innovation, products, services, etc. to achieve the above system upgrades to innovation-driven Jazzi brand growth, and ultimately to take off.

  2017, that is the era of quality is refined decoration era, the quality of the spa product has a higher demand, which also means that Jazzi must uphold the spirit of craftsmen, provide high-quality products and services to win the market, with a pragmatic attitude to do everything, to promote the quality of sanitary ware forward.