Keep store business is becoming conservative management model Retailers must participate in Sanitary the channel competition

Soft equipment, is nowadays a fashionable word. Many high-end furniture, bathroom consumers in the buy room, do a good job after the hard decoration, the next will be soft equipment. Soft equipment, not only on the home space for the design, the home space for color matching, to help customers stickers wallpaper, pick curtains, lamps, but also involved in furniture, sanitary products procurement recommendations, and jewelry with.

Custom furniture, sanitary enterprises are often taking advantage of the hard decoration of the machine, the joint building materials vendors, first furniture, bathroom sales, snatched a considerable part of the furniture, bathroom retailers business. Fortunately, there are a number of high-end market furniture, bathroom consumers, supporting high-end furniture, bathroom retailers sales. The future, will not happen soft equipment company snatched high-end furniture, Hot Tub Lazy Spa,bathroom consumer situation, so that furniture, bathroom retailers were hit again

Bad signal is from the industry observers were released at the beginning: a first-tier cities of the software company has joined the Vanke real estate predators, quietly layout soft equipment field, try to install a new software. Their goal is to build a similar Jingdong such soft-installed online empire, completely subvert the current soft-loaded company small, casual, chaotic business model, to create a super-brand in the country familiar. It is said that the site has been under construction, and the first source of venture capital may be Vanke strategic investment department such institutions.

Recently in the market visit, there is a sales performance has been relatively stable high-end furniture, bathroom business marketing director worried about the author: the future of furniture, bathroom retailer market share will be "channel" sales competition.

He said the "channel" sales include soft clothing companies, designers, real estate companies such channels. Future furniture, bathroom retailers must rise to participate in the competition to sell channels, can no longer just rely on shops to sell a road.

Why is the soft equipment company and Vanke real estate giants to discuss business matters, its intention is clearly fancy all over the country's high-end customer resources. Vanke such a company, its commercial development of the border is not there, profitable place will be its investment target. Vanke many grassroots employees for the online soft equipment empire project is extremely enthusiastic, many people are willing to resign to join the new company to help them open up the imagination of space is extremely huge market.

According to industry estimates, the domestic soft-installed market total more than one trillion

Furniture, bathroom retailers in particular need to pay attention to is that if Vanke to participate in the online software company once successful operation, will take away the number of retailers business? Ordinary retailers can not start with their business cooperation? If the cooperation, the interests of How much is the right to speak? If not, how is the current operation maintained? How to keep it? How to win?

Once the success of the Vanke cooperation project operation, will lead to a chain effect. According to industry sources, the current is not only Vanke interested in such projects, another property central enterprises are also interested in this project.

The future will not form a real estate business, soft equipment company jointly attack high-end, mid-range furniture, bathroom retailers, for its market share situation?

There are sanitary enterprise marketing director predicted that the future of real estate companies may be directly equipped with customers for the bathroom, furniture products, so that buyers really live bag, which is weak consumer spending a greater attraction, this may cause low End bathroom, furniture market pattern changes. He said with confidence, high-end bathroom, furniture business temporarily do not have such a disturbance.

But the pace of development in China is indeed too fast, especially in the Internet we are varying degrees of transformation of the traditional world time node, like a few years back, we can hardly imagine a large network of sales companies can become a climate, who Dare to assert that the idea of entrepreneurial madman really can not be in one or two years after landing, the traditional bathroom, furniture, retailers constitute a huge threat

In any case, bathroom, furniture retailers have to arm up, to participate in the competition to sell channels, blindly shop operators, is becoming too conservative business model!

To the quality of the level of sanitary enterprises to play 315 security war

Low prices, hidden hidden dangers

Today, the variety of toilet on the market, from the traditional toilet to the popularity of the smart toilet so far, rich variety of consumers to bring more choice of space at the same time, but also to the bad business can take advantage of the machine to Low prices induce consumers to buy inferior products. Although low-quality wholesale hot tubs in the price compared to high-quality toilet has a greater advantage, but it is difficult to withstand the test of time, after long-term use will expose all the problems have not been found.

In particular, some smart toilet, in order to pursue the appearance of aesthetics and reduce costs, in the leakage protection system there is a certain risk. As the product within the circuit board without fire protection measures, once the damp short-circuit phenomenon is likely to lead to leakage, temperature anomalies and even lead to fire hazards to the user's personal safety. Such heat-resistant and flame-resistant properties of substandard products must be at arm's length.

High-end quality, comprehensive protection

Bathroom enterprises must bring their own high-end quality of life to choose the process, with its superb production process, superior product quality and leading environmental philosophy, intimate design in line with people's habits, but also in the subtle place to show humanistic care to meet people on the high Quality of life to pursue, so that it is in the highly competitive bathroom market come to the fore.

High-end technology achievements comfortable life, bathroom enterprises need to continue to explore in the field of technology for the family to bring green environmental life. In addition to follow the pursuit of high quality of life, companies need to continue to functional, ergonomic and artistic beauty in-depth combination of exploration, to bring consumers more diversified product solutions.

Outstanding choice, worry-free after-sales

In the constant exploration of quality products at the same time, more consumers to provide higher quality of service protection. Improve the after-sales service system, while the establishment of information interactive infrastructure system to deal with user-related issues, the national unified free service hotline at any time for customer service, all over the country's maintenance service network, is constantly forming and improving the strong service network, Users in the shortest possible time to get after-sales technical support.

Nowadays, the competition among enterprises is becoming more and more intense, and the consumer's consumption concept is not only the product price, the product quality, the service quality become the center of their demand, the bathroom enterprise should always adhere to the quality first, the environment friendly enterprise idea, To low prices for development, only the quality of the level, and become a number of consumers trust the brand recognition.

To meet the new consumer era how to compete for high-end home market enterprises

2017 China's large enterprises, public brands will become increasingly sad days

"New consumer era" comes, is catalyzing the new changes in China consumption. In this environment, the "outside the dry" of the Chinese manufacturing industry is also facing a series of "crisis" and "variable": First, by the market changes, consumer upgrades and other factors, the development of manufacturing itself comes with structural contradictions (Low level of industry, low consumption of primary products, heavy resource consumption, heavy environmental pollution, weak innovation capacity, slow upgrade, etc.). Second, in this context, manufacturing can not be superimposed in the rapidly developing social environment , Quickly adapt to the "Internet +", "smart +", "Industrial 4.0" and other new trends.

During the two sessions, the tiles as the representative of the Chinese manufacturing industry economy will be directed at Alibaba, led to the discussion of the manufacturing industry fake and channel dispute. And even have a good thing, the manufacturing industry, the reasons for the economic downturn attributed to the strong power of the economy. But is Ali really the initiator?

China's ceramic tile manufacturing industry, for example, the reality is: brand recognition is low, the brand appeal is weak, tile manufacturing enterprises and scattered, low concentration of industry. According to the industry industry survey data show that the country's large and small ceramic production enterprises more than 1400, ceramic tile production line more than 3,000, the industry's first sales volume of enterprises accounted for no more than 2% market share. In a nutshell: quite a mixed bag, good and bad.

Such a situation, the development of Chinese tiles "brakes" can be foreseen

For the ceramic industry, this may be the worst of the times, but it may also be one of the best times. Bad is that the big waves are Taosha, is expected in the next round of consumer competition, stay in the table business will gradually reduce. Yes, the economic rise and consumption of electricity to upgrade, forcing the ceramic enterprises to attach importance to commodity iteration and service promotion. The survival of the fittest, anyway, the final profit, are consumers. In the past we selected decoration materials, the first price, because the ceramic bathroom function, similar to the color, the price is right. Now the consumer is very rational, will consider the brand awareness is large? Spa pool outdoor Product quality is guaranteed? Product decoration effect is consistent with their own taste? Multi-dimensional factors are included in the purchase of product standards. The interesting thing about this industry is that you can always find some more unexpected, surprising brand. In the brand of tiles in the forest, Jane marble tiles is a unique one.

On March 28 this year, the ninth generation of famous Thai marble tiles finally listed in the world, immediately caused the industry and the printing of the hot. In the 100 authoritative media and industry experts witnessed the same, more wear-resistant products, light more natural, water is more slippery, the table is more like a simple debut, since then into the tens of millions of people home.

For example, "product more wear-resistant" how to achieve technological upgrading, the traditional tiles are easy to scratch the daily wear, but the ninth generation of marble tiles through the selection of Italian Carlo Bia glaze, the use of high-temperature crystallization technology, so that tile Mo-type hardness of 5 Level, far more than peers, more wear-resistant products, even with the key to move, move furniture, etc., will not leave any traces of the tile surface.

When a group is willing to pay for the new quality, the new experience to pay the crowd when the influx of people, we see the traditional Chinese manufacturing industry different opportunities. In this most representative of China's industry, marble tiles to high-end brand building, product technology innovation, service and experience upgrades, take the initiative to participate in international competition, the real focus on user needs and other key points to the brand to win high-end customer choice.

Curtains have been opened, China's high-end manufacturing industry will break through in various fields. And the golden age has just begun, we firmly believe that this creativity can leveraging this era.

The future road of the sanitary ware enterprise under the ear of E-commerce

Nowadays, China's network obtained the unprecedented development, the electricity sanitary ware industry has become more vigorous, however, as the electricity is matured, industry creates many unhealthy phenomenon, these are all electricity under the era of sanitary ware enterprises need to solve.

Electrical business compared with the traditional bathroom sanitary ware industry, the most important is can reduce a large number of circulation in order to reduce the cost. Therefore slightly decrease in selling price, cost performance is improved and the customer quantity and sales will increase. Traditional market's inherent customer base, if take the traditional market to sell products on the Internet, user acceptance will not be particularly high.

However, sanitary ware electrical contractor encounters two troublesome problems, and to handle the difficulty is quite high. One is the experience, swimming hot tub is a little bit expensive and Consumers simply look at the pictures on to buy then the risk is bigger, so the experience that a relatively less done.

Moreover is the after-sales service, we are all made of logistics in industry. Then, some installation requires consumers to solve. Although there have been a third party service company, but due to high cost, lead to general popularity. Online electricity enterprise in bath plate, will have to get through and offline channels, to establish a suitable for their own O2O business model in the development of enterprises. This is sanitary electric business enterprise development the main direction of next step.

High traffic conversion rate is low

But a lot of browsing the network of the electricity quantity that defend bath is very high, the actual transactions are generally, low conversion rate has been the most to be solved. Nearly two years there are businesses use network province property costs in terms of product sales "low prices is king", this kind of behavior is the brand ". And there are many enterprises encountered technical bottleneck. In addition, after sales, it cannot be encountered logistics distribution and after-sales service, bringing to a halt sanitary ware industry electricity, it is difficult to have a big breakthrough.

Sanitary ware industry electric business to improve competitiveness, must first to form a team, use with Internet thinking more talents, and to estimate the investment way and method; Second should change their operation mode, to better serve customers, positioning to adjust or to renew the customer requirements on the original location.

The only constant is that everything in the world is changing, the enterprise to do calm response to market go, easy embrace the complex world, to try a new way of marketing, to permanent in an impregnable position in the market.

The difference between massage bathtub and ordinary Function is different!

Now most family bathroom installation shower, but there are also some family installation is a bathtub in the bathroom. Bathtub actually also has a lot of classification, such as massage bathtub, general bathtub. Look from the name, you know there are many different between them. Below, we take a look at the massage bathtub with ordinary difference!!!!

The difference of function

Massage bathtub, just as its name implies is that which has the function of massage bathtub. this is the biggest difference between massage bathtub and ordinary. Now the latest massage bathtub is spa massage bathtub, it can use water to stimulate the various parts of the body, massage muscles, accelerate the blood circulation, relieve pain, and adjustable joints. Bath set around the cluster type of spa water jet, can effectively alleviate the fatigue of the body parts. In addition, we can also according to the needs of its own, separate each nozzle, or can be open or close. In addition, the spa massage bath crock is also equipped with constant temperature system, through constant temperature heater heat water temperature to the preset temperature. These features are out of reach for ordinary bathtub effect, common bath crock is generally only have the function of the bath.

The difference of structure

Massage bathtub, it is the body of the cylinder body, but is different from common bath crock, it set the switch and the flower is aspersed on the edge of the cylinder block, cylinder with surfing in nozzle, etc. General massage bathtub is round, but now, according to its actual function, all sorts of modelling structure, for example, heart-shaped, fan, etc. In addition, the cushion for leaning on of inside the tub and armrest is designed according to the designed position according to the human body. But common bathtub, are usually elliptic, aren't that many Settings.

The difference on the material and price

The massage bathtub mostly adopts acrylic composite materials, light weight, modelling diversity, this kind of material has good durability. And most common bathtubis enamel cast iron bathtub, FRP, etc., this is both on the material is different. The stand or fall of material determines the quality of the bath, so everyone in choosing a swimming hot tub should combine their own actual demand the bathtub that try to choose better quality. So as not to affect our health, use time will be longer.

In terms of price, massage bathtub is usually more expensive than ordinary bathtub. But can't say so absolutely, the final price is determined according to the material and quality of bathtub..

Identify the key to the successful transformation of sanitary enterprises

Combined with their own strength to gradually open up a new situation of change

Whether it is large enterprises or small and medium enterprises, want to break through their own limitations, by changing, change into, and then excellent way to enable enterprises to take a new step, nothing more than through the following ways:

First, explore the new business model, integration and optimization of enterprise resources. For example, the rapid development of the Internet era brought the trend of electricity business surging, bathroom business sales channels usher in a new turn for the better.

Second, in the original bathroom product unit to extend, change the product structure, to the diversified industry direction, in order to expand market share.

Third, the development of new technologies, the development of new features bathroom products and spa pool outdoor.

However, whether it is new business model of exploration, or the development of new technologies, companies must have sufficient funds as a support, and new products in order to quickly open the market, then it is necessary to have a strong brand influence as a backup. Therefore, the bathroom business to combine their own development, from a certain aspect, and gradually open up a new situation of change.

Eat big environmental enterprises can only devise strategies

Bathroom industry after more than 30 years of development, has also undergone major changes, the industry environment is unpredictable. For example, the use of the Internet and the development of electricity providers, the current bathroom business outside the environment is undergoing major changes, a profound impact on all sanitary business operations, mobile Internet completely broke the information barriers, so that the bathroom marketing model more diversified. Property purchase policy to cancel the mortgage interest rates are difficult to bring substantial growth in the bathroom industry, the real estate situation is still not optimistic, fierce competition environment, accelerate the survival of the fittest industry. A series of unstable factors, sanitary enterprises how to put all the above factors into the corporate restructuring policy, strategizing, comprehensive control of the progress of the transition.

Bathroom enterprises to develop, is bound to transition, this is the necessary direction. But in the process, companies must be calm and calm, thoughtful, or blind change will only the survival of the environment fragile enterprises into the brink of collapse.

From the single product to the whole transformation of the overall bathroom market prospects

Bathroom is one of the most frequent use of home improvement products, with the continuous improvement of people's needs, the industry also emerged a number of "for the demon" single product, such as singing smart toilet, with the water temperature changes in the shower, Induction of the faucet ... ... technological progress, so that sanitary products from the "energy-saving" to the intelligent, all the way to open up the reverie.

When the housing industry and the rise of assembly-style buildings, bathroom market and fight the "whole" wind. Enterprises are also from the fight a single product, to fight the whole transformation. As an important part of the interior, the bathroom market is expected to open the bathroom in the form of industrial road. Compared with the traditional bathroom, the whole bathroom in the decoration cycle, environmental protection, cost and other areas have a more obvious advantages, with the industrialization of housing and consumer awareness of the concept of change, the bathroom industry will usher in explosive growth.

From the single product to the whole transformation of the overall bathroom market prospects Whole bathroom

Fifty years of incubation of new industries

In 1938, Richard Buckminster Fuller, the earliest inventor of the whole bathroom, invented an iron-made bathroom based on the idea of factory production.

In 1964, the Japanese government commissioned the then "Hitachi Productions" and "Oriental pottery", in Richard Buckminster Fuller invented the product on the basis of the new development of the use of FRP material production of the overall bathroom, In the Tokyo Olympic Games began to be applied, since then, opened UnitBathroom era. After 50 years of development, the overall bathroom in Japan, the application of more than 90%. The use of industrial wholesale hot tubs can reduce the renovation of garbage by 90%, 70% increase in construction efficiency, material savings of 30%. This is also the overall bathroom in the Chinese market gradually get favored reasons.

The whole bathroom with integrated waterproof chassis, siding, roof composition of the overall framework, coupled with a variety of functional sanitary ware to form an independent health unit. With shower, bath, wash, drowning four functions or any combination of these functions, in a limited space to achieve the best overall effect. Cultivate the overall bathroom market, not only to meet the green consumption of the new trend, but also to promote enterprises from the product manufacturing enterprises to the overall solution provider transformation of the source power.

From B2B to B2C

The overall bathroom ushered in the assembly style

The overall bathroom market in recent years is very lively, but can be seen from the survey, the main bathroom or from the new house began to rise in the B2B market is the first force, especially the assembly of the national policy of opening a new market door, hardcover , The boutique hotel, suitable for the elderly residential, integrated housing, ship cruise ... ... the whole bathroom factory industrial production, all parts factory fine rationing, site construction, dry construction, structured assembly characteristics, in the B2B market, Building the best solution for industrial installation. Especially the installation of high efficiency, simple process: with "building blocks" type installation, 4 to 8 hours to complete a set of integrated bathroom installation, clean and sanitary. In the rainy season tiles easy to return to the tide gap is easy to mold bacteria, the air encountered the overall bathroom with a buffer layer, easy to condense, even if the rainy season, the overall bathroom is still dry and clean. Waterproof plate one molded, comes with 4cm retaining flap, bring their own water gradient, the complete elimination of traditional toilet leakage hazards. These special hard powers meet the needs of most application markets.

Although the overall bathroom has many advantages, but the B2C market is still in the gradual cultivation period. A considerable proportion of the owners in the choice of sanitary ware or more favored in their own portfolio, often to buy a toilet, the bath from the B family, bathroom cabinet may be C home. In such a consumer differentiation and upgrading of the coexistence of the times, the overall capacity of the integrated bathroom business is the most outstanding performance of the market competitiveness. From the overall design capability, supply chain integration management capabilities, personalized and diversified product production capacity, with cross-border thinking of the new marketing capabilities, the overall business management and management capabilities, can be described as indispensable. The key to upgrading the manufacturing sector, also see how many companies from the traditional bathroom to the overall bathroom industry forward.

With the growth of domestic high-end consumer groups, the overall bathroom has a very good market prospects. Sanitary enterprises first to do is to understand the characteristics of the Chinese market, and then according to market conditions for consumers "tailor-made" for their overall bathroom products.